FTTX Hair Dye Source Factory was founded 15 years ago, emerging amid the rise of China's domestic haircare industry. During its initial phase, it focused on the local market and established a complete system spanning raw material selection, formula R&D, and filling production. It developed quality control processes in line with national standards for special-purpose cosmetics and quickly obtained production qualifications. Over a five-year period, the factory provided OEM/ODM services for more than 30 local brands, with its annual output growing from 1 million to 5 million units, thereby amassing solid experience in product development and large-scale production.

Fifteen years ago, amid the booming domestic haircare industry, the company established a professional hair dye factory. It built a comprehensive production system from the source, covering the entire process of raw material selection, formula R&D, and filling production. From the early days, it developed a quality control system in line with national standards for special-purpose cosmetics and quickly obtained production qualifications. Over the following five years, the factory focused on serving domestic hair dye brands, providing OEM/ODM contract manufacturing services for both regional and national brands. Leveraging its precise understanding of the hair texture and color preferences of Chinese consumers, it collaborated with over 30 domestic brands in total. Its annual output gradually increased from 1 million units to 5 million units, accumulating rich experience in product R&D and large-scale production.

With the stable development of its domestic business, the company began planning its foreign trade layout based on its mature product system and quality control capabilities. Five years ago, it formally shifted its business focus to the international market and set up a professional foreign trade team. To meet regulatory requirements of different countries and regions (e.g., EU Regulation EC 1223/2009 and US FDA standards), the company optimized product formulas and adjusted packaging labels. Initially, it promoted its hair dye products to markets such as Southeast Asia and the Middle East through offline exhibitions and overseas agents, gradually building an overseas customer network. The proportion of foreign trade orders increased from less than 10% to 35%, and its product experience was further adapted to meet global market demands.

he offline foreign trade model launched five years ago gradually faced challenges with the rapid development of the Internet—issues such as high costs of offline exhibitions, low efficiency in customer communication, and long order response cycles became prominent. Four years ago, the company resolutely initiated its transformation, gradually migrating the complex offline foreign trade processes online: it set up stores on cross-border e-commerce platforms (e.g., Alibaba International Station, Amazon Business) and established an online customer communication and order management system, realizing the full-process digitalization from product consultation, sample delivery, order confirmation to logistics tracking. Meanwhile, drawing on its years of product experience, it launched small-batch customization and rapid sampling services to meet the needs of online customers, effectively addressing the pain points of offline foreign trade. Up to now, online foreign trade orders account for over 60% of total orders, with products covering more than 20 countries worldwide, becoming the core driver of the company’s business growth.​